# SafeCircles.ai — Complete Information

> Strategic AI Product Experiences for Regulated Industries

## Overview

SafeCircles.ai is the professional practice of Mike Bartucca, a Strategic AI Product Experiences. Mike helps teams in regulated industries — AgeTech, Financial Services, and Education — turn complex platforms into products people actually use. 20+ years designing global systems. Now building AI-native workflows that ship fast and hold up in production.

## Professional Background

Mike Bartucca has 20+ years designing global systems across regulated industries:

- **Financial Services**: Portfolio and operational platforms, including Iron Mountain financial workflows
- **Education**: LMS platforms serving hundreds of thousands of users (Ready Training, 900K users)
- **Healthcare & AgeTech**: Care coordination platforms and caregiver workflows
- **Enterprise Software**: Iron Mountain InSight — a low-code AI platform unifying billions of physical and digital assets

Career includes Iron Mountain (UX Manager), Ready Training, and additional enterprise SaaS engagements. Certified AgeTech Specialist.

## Core Competencies

### Strategic AI Product Direction
- AI-native product and workflow design
- UX strategy for regulated products
- Product positioning and messaging

### Design Leadership
- Building and mentoring high-performing design teams
- Design systems and governance in regulated environments
- Aligning design strategy with business objectives

### Hands-On Design & Build
- Complex workflow and process design
- Data visualization and dashboards
- Rapid AI prototyping and builds
- Accessibility and inclusive design (WCAG 2.2 AA)
- Localization readiness (English, Spanish, French)

## Service Offerings

### 1. Workflow Modernization Audit (5 days)
A prioritized plan to modernize one important day-to-day workflow without replatforming.

### 2. AI Workflow Modernization Sprint (2 weeks)
Modernize one high-friction workflow with a clickable AI-native prototype and build-ready PRD-level requirements. Not a replatform. Not a full redesign. One workflow modernized end-to-end to ship measurable value fast — then expand.

### 3. User Validation (1–2 weeks)
Usability sessions that reduce build risk and improve adoption.

### 4. Implementation Support (30–90 days)
Hybrid retainer for weekly design direction, spec clarification, and design/UX QA to prevent regressions while your team ships.

## Industries and Domain Depth

- **Financial Services**: operational platforms, data-dense workflows, regulated products
- **Education**: LMS platforms, learner experience at scale
- **Healthcare & AgeTech**: clinical operations, caregiving, senior-friendly UX. As a Certified AgeTech Specialist, Mike thinks hard about privacy, trust, and adoption — principles that apply anywhere people rely on software under pressure.

## Portfolio Highlights

### Iron Mountain InSight
Low-code AI platform with assisted workflow automation, uniting billions of physical and digital assets across Financial, Mortgage, Healthcare, and Digital Mailroom. Strategy to move 1M users off the legacy portal.

### Iron Mountain Mobile (iOS/Android)
1K+ designs, AI chatbot integration, WCAG 2.2 AA. Drives 40–50K box scans per year for global clients.

### Ready Training LMS
900K users. Lifted UX maturity 150% and ease-of-use scores 20% in first usability tests.

### SafeCircles
Founder-level work on a caregiver platform covering appointments, medications, records, family coordination, and Medicaid workflows.

### Voice-first care orchestration platform
UX strategy for an AI-native care coordination product.

## Technical Environment

### Design Tools
- Figma, Framer, Adobe Creative Suite, Miro

### Development Technologies
- React, TypeScript, Tailwind CSS, Supabase, Vercel/Netlify

### AI Tools & Integrations
- OpenAI / Claude / Gemini APIs
- AI-assisted design and rapid build tools
- Custom AI feature development in regulated contexts

## Engagement Models

### Project-Based
Fixed-scope engagements with defined deliverables and timelines.

### Retainer / Implementation Support
Ongoing design partnership during active build sprints.

### Fractional & Advisory
Strategic AI product direction for founders and product leaders shipping into regulated industries.

## Contact Information

- **Website**: https://safecircles.ai
- **Email**: mike@safecircles.ai
- **Availability**: Open to fractional and advisory work

## Frequently Asked Questions

**Q: What industries do you specialize in?**
A: Regulated industries — primarily AgeTech, Financial Services, and Education. The common thread is complex platforms where workflows feel heavy and AI needs to fit how people already work.

**Q: How is this different from generic UX consulting?**
A: 20+ years of shipping into regulated products, hands-on AI-native design and build, and a bias toward modernizing one workflow end-to-end rather than proposing full redesigns.

**Q: How quickly can you deliver value?**
A: A modernization audit runs 5 days, a sprint runs 2 weeks (clickable AI-native prototype + build-ready requirements), and a modernized workflow typically ships in 30–60 days.

**Q: What's your approach to accessibility?**
A: WCAG 2.2 AA is built into every engagement from day one, along with localization readiness for English, Spanish, and French.

**Q: Are you available for full-time roles?**
A: Primarily focused on fractional and advisory work for teams shipping AI into regulated products.

## Keywords and Topics

Strategic AI Product Design, AI-native workflows, regulated industries UX, Financial Services UX, Education UX, HealthTech UX, AgeTech design, AI workflow modernization, B2B SaaS design, WCAG 2.2 AA, accessibility design, design leadership, design systems, MVP prototyping, product strategy, workflow design, Mike Bartucca, SafeCircles